Visual impact the team also analyzed food images using to find out which packages attracted attention due to color, brightness and other visual features results showed that visual fixations are driven by a combination of visual attractiveness and preference information. The purpose of this research is to know the impact of packaging and labeling on consumer buying behavior and how such factors are behind the success of brand recognition the research is based in karachi (pakistan. The research on impact of product packaging on consumer's buying behavior is a useful tool for all fmcg companies which are conscious about their image and want to survive in the competitive market of fmcg. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products this research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions.
Visual elements of packaging that influences consumer buying behaviour: the packaging of the product is the final opportunity for marketers to rely on their brand‟s message and visually communicate that an item for consumption is a better choice than its competitors and visual. Consumer's buying behavior also stimulated by the packaging quality, color, wrapper, and other characteristics of packaging packaging is a whole package that becomes an ultimate selling. The impact of copycat branding on consumer choice strong evidence from the recognition data suggested that copycat branding can inﬂuence consumer choice the results demonstrated the impact of perceptually similar (copycat. Smart packaging helps its targeted consumers feel an emotional attachment to a brand one-third of consumer decision-making is based on packaging, according to research cited by the paper worker in the following infographic the infographic provides a look at the various elements of product.
The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior due to increasing self-service and changing consumer. The buying behavior of a consumer is the decision processes as well as the actions the consumer takes in buying and using products whether or not the consumer realizes it. Dependent variable consumer buying behavior tools of data collection in order to find data on role of packaging on consumer buying behavior, we will collect data on four variables: the first benefit to use questionnaire technique is that result.
Packaging elements like color, images, typography, and brand name influence how soon the package catches the eye particularly with less expensive and low risk products, the consumer has low involvement in the purchase and the only motivating factor is the packaging. Influence on consumer buying behavior in perspective of fmcg (detergents, soap, shampoo, milk and soft drinks), to identify the most importance aesthetic element of brand packaging that are. Consumer behavior towards the new packaging of fmcg products the importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged fmcg products this research utilized a focus group methodology to understand consumer behavior toward such. The study aims to explore the impact of packaging on sales, price, labelling and consumer buying behaviour research objectives • to determine the impact of packaging in customer buying behavior.
The objective of this study is to determine role of packaging on consumer's buying behavior the purpose of this research is to examine the essential factors, which are driving then success of a. By understanding consumer's behavior towards the packaging of green fmcg products when consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. 63 impact of packaging on consumers' buying behaviour: a case study of mother dairy, kolkata bidyut ghosh pcm school of management hooghly, wb, india - 712139. That how much packaging impact on the consumer buying decision which factors is most convenient to influence consumer buying decision our main objective is to find important element of packaging which directly affect the consumer. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding consumer's behavior towards the packaging of fmcg products when consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer.
The consumer buying behavior is dependent on the packaging and on its features packaging elements like packaging color background image, packaging material, font. The topic for my research is a survey on the impact & influence of fmcg food packaging on consumer buying behavior in which we will try to explore the variables of packaging not only for the existing food products but for the new products too, which attracts consumer behavior and influence them to buy. Consumer's attitudes towards the nutritional aspect of the foods are increasing rapidly in this context, labels of food products play a significant role in providing the relevant nutrition information to consumers.
Packaging on buying behaviour of rural consumers towards fmcg products, merc global's international journal of social science & management, vol 1, issue 4, pp 148- 156.