Published: mon, 5 dec 2016 introduction for the purpose of this study, the literature review will be in two parts the first section will address the marketing management concepts, which includes corporate level marketing, the marketing mix, branding concept, corporate branding and corporate communication. Components of the marketing mix to gain an advantage over its competitors further in the research we will see how samsung recognizes every need in the market and how it offers products for different customer segment. Literature review marketing mix marketing mix describes the set of tools that management can use to influence sales the traditional formulation is called the 4ps - product, price, place, and promotion (kotler, 2007:108. Apart from conventional marketing strategies, the islamic marketing strategies more focus on religious rules and ethics which do not exist in conventional marketing thus, this study discusses how marketing mix (product, price, place and promotion) influences customer satisfaction from islamic perspectives and why it is necessary for the consumers. The purpose of this study is to identify the marketing mix elements as used since the beginning and analyse and evaluate them with the help of literature review our aim is, through this.
Assignment on marketing mix literature review pdf about k2 founded in 2003 k2 consulting ltd is a multi-service designing and consulting company working in the fields of structural engineering and building, roads and transportation, water management and water distribution, energy and environmental engineering. Literature of the smm and business performance, the literature review the traditional marketing mix debate it is known that borden (1964) introduced the. Marketing mix is the combination of the elements of marketing and what roles each element plays in promoting products and services and delivering those products and services to the customers.
Selection and peer-review under responsibility of the organizing committee of incomar 2013 doi: 101016/jsbspro201404019 sciencedirect incomar 2013 7pâ€™s: a literature review of islamic marketing and contemporary marketing mix nurhazirah hashim , muhammad iskandar hamzah faculty of business management, universiti teknologi mara. The marketing mix concept is an essential part of marketing theory but describing the concept and putting it to effective use are two different things in this article, the author reviews the. Event marketing in imc 7 chapter two: review of literature 21 introduction in general, a literature review is a means to explain and analyze investigation that. According to kumar (2010), marketing mix is the terms used to describe the combination of methods employed by a business in order o achieve its objectives by marketing its products and services effectively to a specific target group.
Marketing dissertation topics a dissertation should have something to add to the existing literature in a given field, while building on the current debates and issues within the topic area. Marketing mix towards brand equity instead of brand loyalty it is the intention of the researcher to identify the effects of marketing mix on brand loyalty in the malaysian hypermarkets sector. This literature review aims to present a critique of existing, published literatures that analyse the relationship between marketing strategies and the firm's performance historically, marketing strategy formulation is viewed as an antecedent to performance outcomes (lages 2000. The marketing mix - there is no real agreement in marketing texts on whether a different mix exists in retail marketing strategy and practices it must be pointed out that a marketing application field is regarded as a specialised. The marketing mix paradigm, in its famous version of the 4ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice if it is a fact.
The marketing mix (also known as the 4 ps) is a foundation model in marketingthe marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target. Literature review on marketing 2770 words | 12 pages literature review on marketing this part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance.
This tells that selling and advertising are just a part of marketing as a marketing mix a set of marketing tools that work together to satisfy customer needs and build customer relationships' (armstrong & kotler, 2007 p 5. Literature review literature review 2 concepts 211 marketing strategy marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. This paper unfolds as follows: we first briefly review the literature on standardization and adaptation of the marketing mix, and also on organizational performance based on this literature. marketing mix: a product tesla is a new companyit only has three vehicle models based on information that tesla has a few competitors and it starts make a profit in the first quarter of 2014.